First time here? Here’s what I recommend.
The red balloon challenge
DARPA's red balloon challenge has several lessons on the power of crowds. But most interestingly, it also reveals the power of incentives.
Creating products users just get
Building intuitive products is hard. This is the process I use to understand user needs and translate them into products.
The secret behind great copywriting
All great copywriting share a few underlying patterns. Here's a way to make your copy more persuasive and memorable.
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A mental model of motivation
Motivation lies at the heart of human progress. Given its importance, I've been curious about identifying an actionable model of motivation.
Lessons learnt creating products
360 pixels is a new show by product designers, Sanya & Palak. Here's a video of my conversation with them on designing products.