First time here? Here’s what I recommend.
The secret behind great copywriting
All great copywriting share a few underlying patterns. Here's the secret ingredient to making your copy more persuasive and memorable.
Lessons learnt creating products
360 pixels is a new show by product designers, Sanya & Palak. Here's a video of my conversation with them on designing products.
All posts by recency
The red balloon challenge
DARPA's red balloon challenge has several lessons on the power of crowds. But most interestingly, it also reveals the power of incentives.
November 18, 2018